Our Digital Marketing Services

Zubrix Digital marketing Services are the way to promote stakeholder’s brands and products online and through other digital channels. Customer’s businesses have a precise onlookers they are trying to reach, and digital marketing aims to help businesses reach these mark consumers through the internet and other digital avenues.
The major components of digital marketing are: Internet Marketing – Website, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.

Search Engine Optimization (SEO)

SEO Objective

The objective of SEO is to increase the possibility that your website will be listed among the top sites when internet users search the web using keyword phrases related to your product or service.

SEO Benefits

Qualified Leads – SEO can increase the number of potential clients who are already interested in and looking for your product or service.
Improved User Experience – SEO also focuses on creating a streamlined and engaging interface with your clients that reduces bounce rates while increasing conversions or sales.
Increased Visibility – With a properly optimized page, your website can draw regional, national, and international attention.
Greater Brand Awareness – SEO can increase market awareness and brand visibility for your Business’s products or services.
Long-term Credibility and Ranking – SEO can increase traffic from organic searches and help establish your business as reliable and dependable.

Social Media Marketing (SMM)

Zubrix Technologies will provide social media consulting and execution services in the following areas:

Zubrix Strategy and Social Marketing Integration Consulting

Proper integration of all aspects of marketing and messaging with clear objectives, target audience and flow are essential for optimal performance and ROI within social media marketing. Currently, few individual components are in place leaving a significant opportunity for unified and consistent messaging, as well as the need for significant upgrades in digital marketing norms, resulting in opportunity to connect and engage customers.
Zubrix Technologies will provide strategy, development, consulting and execution to bring all aspects of social media and traditional marketing efforts into alignment with unified goals and purpose.

Social Media Strategy and Execution

The proper and effective use of Social Media is to build community, conversation and relationships with your audience. There are significant opportunities for you to achieve gains within this medium. Currently, you are missing most social components, thereby forfeiting opportunities to engage clients, prospects and fans.
Furthermore, there are significant opportunities to optimize existing marketing and branding efforts to leverage the social components to attract additional prospects, customers and revenue.
Through consulting, strategy and executing in cooperation with you, Zubrix Technologies will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in the program are:

General Social Media Strategy and Social Integrated Marketing consulting.
Formal Analysis of current marketing deployment, Social strategy development and integration.
Social Media Account creation, management and daily responsibility, including Facebook, Twitter, LinkedIn, Instagram.
Fan page custom landing page design and implementation.
Twitter page custom background design and implementation.
Development and execution of a social content strategy.
Management of Fan page posting.
Management of Twitter, LinkedIn and Instagram posting
Cross channel flow consulting from all media sites including website, fan page, twitter, etc.
General text, photo, and other posts to Social Media umbrella sites.
General compilation and coordination of client news, events, community involvement postings within Social Media umbrella sites.
Social Media cross pollination and marketing integration plan and execution, ensuring all client channels is integrated and draws on one another toward social media.
Responding and engaging with fans and followers to build relationships.

SEM – Google Ad Words

Zubrix PPC advertising campaigns are based around competitive analysis and optimum keywords are derived from extensive research and A/B testing. We will increase your web traffic/click- through rates (CTR) and conversions by identifying and or creating specific landing pages and targeting PPC ad copy for the critical search terms your prospects are searching on. By placing your web visitors onto a specific landing page that was designed for the term they searched for, you will increase conversion rates and in turn, generate a greater return on investment (ROI).

Marketing Mix and Strategic Focus

As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:

Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
Creative Development: We write custom and unique creative (titles and descriptions) to help maximize click-through and conversion rates.
Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site-level conversion.
Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes, and bid position maintenance.
PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
Creative Testing: We will perform periodic testing of new creative (titles and descriptions).